Business to Customer

Businesses working with consumers have a range of tribes

While your clients have many segments, each have their own perspective that needs to be understood.

Do you understand your tribes?

You need to ask them for their views, understand the various perspectives so you can grow your business. Are you asking them for their views, listened, driven change, and communicating back?

Understand the words used by you and your tribe | Tribal Tool-Kit’s CloudMaker allows you to make sure you’re connecting. It is a word cloud generator. Word clouds are where more frequently used words are larger and less frequently used words are smaller. It can help you clarify the main words your tribe uses to describe you, and the main words that you use yourself.

Get feedback for your priorities | Tribal Tool-Kit’s ActionMap asks for a rating of importance and satisfaction about a range of aspects you determine. Allowing you to know what to:

• market as your unique selling points, to differentiate your business
• educate your customers about, to increase your perceived value
• improve, to increase your customers’ happiness and loyalty

Find out more about Tribal Tool-Kit or set up your own account.

Ask Tribe Research to assist with custom research

• Undertake the Explore Stage
  • Survey Design: We’ve been designing surveys for a range of businesses, sectors and organisations for a long time, we run workshops about designing surveys and have written about how you can design them (Download our booklet of survey design articles).
  • Data Collection: We can develop your survey online using either Survey Monkey or Tribal Tool-Kit’s AskURtribe. We can manage a paper based survey and have researchers who can conduct telephone interviews.
• Undertake the Uncover Stage
  • Analysis and reporting: Our reports are easy to absorb so the research gives you a clear head and enables you to drive change in your business.

It’s important for all organisations, regardless of your size and resources, to get to know your tribe (clients, customers, staff, suppliers, contacts, and anyone else with an interest in your organisation). How else can you be sure you’re making the right decisions?

We’ve worked with many businesses, helping them to have a better understanding of their tribe so they can grow their business. Read case studies.